Gone are the days when digital signs were merely used for advertising. While it’s still a crucial function, the capabilities of digital signage have evolved to suit a more diverse set of purposes. With the rise of digital platforms, digital signage has become an effective tool for many businesses to not only attract customers but also keep them informed and engaged. In this blog, we will explore some creative uses of digital signage that will help transform your business.
Real-time Social Media Feeds
Social media is an integral part of our daily lives, and integrating it into your digital signs could boost engagement with your customers. It’s a smart way to feature social media content in real-time on your screens from various platforms such as Facebook, Twitter, Instagram, and YouTube. This will keep customers engaged and entertained while waiting in line. Also, this feature can help increase brand awareness and encourage customers to share their experiences.
Interactive Wayfinding Maps
Navigating a new space can be daunting for customers, which is where digital wayfinding maps come in handy. However, adding an interactive element takes it up a notch. Through this type of signage, customers can search for specific departments, browse services and amenities, and get directions to their destination. Additionally, you can include special offers, upcoming events, and new product launches to promote the business.
In-store Entertainments
Digital signage can be used to create an ambiance with ambient videos or images that complement a specific season or theme. It can offer entertainment value to customers, encouraging them to spend more time in your establishment. For example, displaying a fireplace during winter or nature scenes during the summer can set a relaxing tone that encourages customers to enjoy more time in your store.
Smart Product Displays
Retailers can use digital signage to provide customers with more information about products like ingredients, fabrication, or brand information. In addition, video demonstrations can help potential customers experience how a product works, making it easier for them to decide whether to purchase it or not.
Queue Management
Digital signage can also be used as a queue management tool in busy establishments. In busy restaurants or cafeterias, you can show patrons what’s available, how long the wait time is, and when their order will be ready. This feature helps customers plan their time better and avoid the annoyance of waiting too long.
Conclusion
There is no doubt that digital signage has a wide range of uses and benefits in terms of marketing and visibility. From displaying rotating banners in a lobby to creating custom screensaver content for waiting areas, the possibilities are virtually endless. These tools may seem intimidating at first, but with the right guidance, they can be used to create powerful messages that outreach to customers on a larger scale. To learn more, don’t hesitate to take advantage of Screenworks’ expertise when it comes to innovative ways to make use of digital signage. With their help, you can craft the perfect message for your business and engage customers in ways you never thought possible – all while boosting your business profitability! Get started now and reap the rewards that digital signage has to offer.
